John Kelly serves as Regional Vice President, Sales & Consulting at Blue Ridge Associates, bringing more than 20 years of experience in the retirement services industry. Known as a trusted “401(k) insider,” John combines technical expertise with a practical approach to helping advisors and plan sponsors navigate the complexities of retirement planning. He is passionate about bringing innovative solutions and market insights to clients while helping them achieve clearly defined retirement objectives.
John transitioned into sales leadership in 2012 and has held a variety of leadership roles, most recently serving as Sales Director for Definiti for four years. At Blue Ridge, he partners with advisors and plan sponsors to design, manage, and evaluate tailored retirement plan solutions, providing strategic insight and hands-on support throughout the process.
John lives just outside Chicago with his wife, Taryn, their two sons, Aidan and Owen, and their energetic Cairn Terrier, Scout. Outside of work, John is active in the travel baseball community, coaching Owen’s team and traveling throughout the Midwest to cheer on Aidan during tournaments.
