Craig Franke serves as Regional Vice President, Sales & Consulting at Blue Ridge Associates, bringing a diverse background in accounting, retirement plan administration, sales, training, and management. After beginning his career as a CPA, Craig transitioned to the retirement industry in 2006 and has developed a broad perspective that drives his outcome-focused approach to client service. He is passionate about creating positive client experiences and delivering solutions that align with each partner’s unique goals.
Craig works closely with financial advisors, RIAs, CPAs, and plan sponsors to develop tailored retirement plan solutions. He also plays an important role in helping Blue Ridge Associates continually strengthen its capabilities, service offerings, and value in the marketplace.
Craig and his wife, Ashley, have two sons, Eli and Abraham. Outside of work, he enjoys spending time with his family and pursuing outdoor activities, including golfing, running, biking, camping, and hiking. Craig also has a passion for learning and teaching and served as an adjunct professor of Intermediate Accounting and Auditing for seven years.
